When mean of Christmas , no type of flora is more closely associated with the holiday than the Christmas tree . With variation of the original O Christmas tree in multiple languages , the Christmas tree is deeply root in the holiday . Still , this does not intend that there is no billet for bloom during this period . Flower Council of Holland asked market enquiry agency Motivaction to look into how consumers in our four core land appreciate flower and plants during Christmas . This subject field usher that flowers are very welcome over the gay period .
Christmas celebrationsChristmas is widely lionize in Europe . In 2021 , 86 % of consumer in Germany , France , the United Kingdom , and the Netherlands celebrated this vacation . In both France and the United Kingdom , 89 % of the respondent celebrated Christmas , with 83 % in the Netherlands and 82 % in Germany . consumer mostly celebrated the vacation at rest home , although around a third did lionise it at acquaintance or sept as well . Only 9 % solely celebrated somewhere else instead of at home .
Seasonal decorationDuring the Christmas stop , consumer lean to ornament their theatre in a seasonal mode . Last year , 72 % of consumers bought a Christmas product such as flowers , a Sir Herbert Beerbohm Tree , and/or plants . German and Gallic consumer buy such products most often , in particular Christmas trees : 54 % of German consumers and 47 % of French consumers bought one .
This percentage lies at 31 % in both the United Kingdom and the Netherlands . Here , we see that Aesthetic Explorers , our main objective audience , are more prone to buying a Christmas tree diagram , at an average of 57 % .
Although a enceinte part of the consumers will self - evidently get a Christmas tree diagram , it ’s not the only dark-green they think is suited for this vacation . Of the Aesthetic Explorers , 81 % believe that Christmas and flower are a good match . This shows , as popular floral ribbon are Christmas bouquets ( 22 % ) , Christmas ( flower ) placement ( 20 % ) , a industrial plant ( 18 % ) , and pot bulbs ( 16 % ) . The bouquet is the most popular in France ( 29 % ) , while ( flower ) musical arrangement are the most popular in the Netherlands ( 28 % ) . Aesthetic Explorers are most likely to buy a bouquet for Christmas ( 42 % ) , but they also enjoy getting a Christmas arrangement ( 26 % ) , industrial plant ( 29 % ) , or pot bulbs ( 25 % ) .
The season of givingConsumers not only like buy Christmas - theme flora , but also enjoy receiving them as a gift from their guests . 54 % of consumers bespeak that they care to receive flowers or a Christmas bouquet from guest . The charge per unit of consumer that enjoy bringing flowers is more or less humiliated , at 40 % . Lastly , over a third likes to use flowers in their own home during Christmas , at 38 % of the consumer . Both Gallic consumer and the Aesthetic Explorers peculiarly like to receive , bring , and/or habituate blossom at home plate during this geological period .
Future takeawaysMotivaction ’s research shew that flower are well - liked during the Christmas period , particularly by our primary target audience . We will take this outcome and use it to optimise future communicating regarding Christmas and flowers .
For more informationFlower Council of Hollandwww.flowercouncil.co.uk
