This year , Asocolflores prepared several activities to celebrate Mother ’s Day and to encourage the purchase of Colombian heyday . " On the one hand , we worked on the communication strategy found our activities on the flowers of Eastern Antioquia as great ambassadors of this season . On the other hand , we worked on digital strategies focused across the nation through the networks of Asocolflores and Cultivamos con Orgullo , the aroused connection of our flowers and internationally in the web of Flowers of Colombia , on the Flowers of Colombia as the perfect gift for all mother . "
The communications strategy had three main here and now . On Tuesday , April 25 , they organized a breakfast with journalist to get ahead of the time of year and speak about the expectations and export of Colombian flowers for this season . This breakfast was engineer in Medellin where more than 20 local , regional , and national journalists were invited . The 2nd moment come with a sojourn to a grower / bouquetter in the Antioquia region to show the diary keeper the process and the social and environmental responsibleness issues that are handled at the flower caller . During the sojourn , Flores Isabelita highlighted its good practices of inclusion and social responsibility , which demonstrate the allegiance of the Colombian flower sector .
Finally , a press conference will take situation on May 10 at the load terminal of the Jose Maria Cordova Airport in Rionegro , where in alliance with Avianca Cargo and Airplane , we will seek to show the grandness of the logistics range and actors and Asocolflores ' Petal Plan .
On the digital side , Asocolflores created the campaign " Embrace Mom with Colombian flower . " " This movement focuses on the aroused connection that exists between a female parent and her tiddler and how by give flowers from Colombia , we embrace with the someone and express all our flavour for her daytime . As well as mother , we highlight the oeuvre of worker in the flower manufacture who , day after day , give their dear , commitment , and commitment to our national pride mathematical product . This campaign lives in the networks of Cultivamos con Orgullo and Asocolflores , creating strategical synergy to return honest results for both brands . "
bloom of Colombia ’s goal was to make a tribute to every mammy focusing on their personality and the perfect flower to give her . " Each flower and color has its own definitions and significance , so we chose five moods that we connect with the perfect flowers that represent them or that we want mom to feel on this especial date : cheerful , romantic , melancholy , sensitive , phantasmal . All with the purpose of promoting and encourage the leverage of flowers from Colombia as the thoroughgoing gift this day . "
For more information : Asocolfloreswww.asocolflores.org
