26 June saw the Flower Council of Holland acquaint its communicating plans for 2020 - 2021 to a select mathematical group of occupied stakeholders at the World Horti Centre in Naaldwijk . Here is a abbreviated sum-up .
Clear and inspiringThe Flower Council is uphold along the strategic way of life sweep up in 2019 with outstanding campaigns , surprising substance and shopper activation . Bert Kranendonk also cater a detailed creation toFloriWorld , in which he paint a colourful characterization of all the experiences that will be quick for visitor to love from natural spring 2020 . The federal agency of the Flower Council of Holland will also be based in the FloriWorld construction from the centre of next year .
2020 - 2021 communications calendarThe communication bodily function for 2020 - 2021 have been draft in the2020 - 2021 Communications Calendar . This shew that consumers will be inspired throughout the year , with a peak in the bound and autumn when the campaign mass will be bully . During the residuum of the class there is a strong consistent cornerstone of sustained marketing communication activities based on relevance and budget . With content through own websites , social media channel , external platforms and influencers , the Flower Council of Holland will pluck up the target grouping ’s current interest and establish tie-in to safari and shopper activations . The latter - tempting consumer to go to the shop to grease one’s palms flowers and plants - will remain an significant cornerstone in 2020 - 2021 .
What is changing?From autumn 2020 the Houseplant of the Month , Flower Agenda and Garden Plant of the Month campaign will be replaced with The Flower and Plant Collection . A prize collection of flowers and flora will be launch twice a year found on the Horticulture Sector Style Trends , unite with PR activities , selling materials , and shopper activation opportunity . unexampled themes will also be formulate for garden plant . It was launch to be challenging to uprise partnerships for shopper activation using the Bodenfrostfreitag theme .
Growing togetherThe travel along applies to all communication theory : the Flower Council of Holland will do this jointly with dealer and growers , relevant stigma , media players and influencers with the objective of being even more successful together . activity are made mensurable , and are thereby always open to remark and feedback from stakeholders , so that it is clean whether the communications are having the want event .
For more informationFlower Council of Hollandwww.flowercouncil.co.uk
