normally , IPM Essen would start today . The who ’s who of the international horticultural industriousness would be been gathering at Messe Essen over the next four days , with expert treatment conduct topographic point , origination being gift and explain , contacts being domesticate and sight being made . Unfortunately , the human beings ’s leading horticultural trade honest will once again not be taking place this year due to the coronavirus pandemic . A market description produced by the CO CONCEPT agency , and commissioned by IPM Essen , explain where the green sphere stand after two years of the pandemic , list the challenge that lie ahead , and face the opportunity for the sector moving forrard :
Coronavirus is change and speed the Earth – and the plant food market has been especially involve . For example , 2021 was another very strong year for flowers and plants . While the German market bulk in 2020 – after many longsighted years of stagnancy – was already at € 9.4 billion , which was believe to be a record high , this figure could be outstrip once again in 2021 . Early indications and market observation are already pointing towards this being the case .
However , it remain to be seen whether the demand for flowers and plant brought about by the pandemic will continue to grow or whether it will essay to be merely a one - off burden . There is a lot of grounds to suggest that greenery will be a of the essence quality of life element in the time to come .
Swerving the catastropheAt the beginning of the pandemic , it would have been almost impossible to anticipate the effects that the coronavirus protection measures would have on the gardening sector . As thought swayed between promise and fear , there was a great bargain of uncertainty as to whether the sales channel for “ subsist ” horticultural products would even be open on the one hand , and on the other hand , whether the consumers would want to spend money on flowers and plants during such financially unsure time or whether their willingness to spend would decrease .
We now know that – apart from the first lockdown – during all other lockdown phase , the classic merchandising times for fleeceable products went out the window , as green products and flowers established themselves as symbols of normality and a nice environment : Shops and consumer were keen on green .
Read the complete reporthere .
