In January 2021 , one of Sweden ’s largest food retail merchant , Dagab , insert their own fragrancy brand " Blom & blad " and they are very pleased with the railroad siding . " Easter 2021 has been a very good vacation , even better than 2020 and 2019 , " say Dagab ’s Henrik Astrom . The need for flowers increased across the board , but also the sales of outdoor plant have run up . " We are now taking everything from a consumer view and this approach is pay up off . "
efflorescence bouquet case of Blom & blad
Own brandFor several years now , Dagab is investing in their floral department . Over the years , they have put more effort in the creation of their bouquets . They originate with taking more control over the pattern of the posy and in January they even launched their own blade named Blom & blad . " The sweetness in this brand are more single and more flower store - like . When design the corsage , we attempt to look at it from a consumer ’s linear perspective , " Asrom explicate .
Quickly accept - need upThe new brand seem to have been accepted very well by the consumers as gross sales increase when equate to 2020 and 2019 . " The Blom & blad bouquets are a morsel more expensive , but the consumer seem to be willing to spend a niggling more for a respectable sounding product . Of naturally , not only the looks but also the tone of the ware is playing an significant role , " he adds .
More blossom bouquets of Blom & blad
sweet flowers every dayPart of the success is the freshness of their products . Over the years , Dagab has invested in the betterment of the logistics mountain range to enable stores to always have saucy flowers and plants in the shelves . " Instead of three or four times a week , depot now have the possibility to meet new flowers every day . In turn , we have seen that the order are decreasing in size , but are put on a more frequent fundament . And this melioration seems to be find by the final consumer as well . With this approach , I think we have created more reliance among the consumer . " Also this twelvemonth , with the shortages and COVID-19 post , Astrom is proud of all links in the chain that enabled them to pitch the intersection to the fund on clip .
Easter products : requirement surpassing supplyThe demand has been gamy this yr and even transcend the supply . This is partly due to the deficit of some distinctive Easter merchandise , which was the principal challenge this year . " For Easter , many growers bring about only what has been ordered - to avoid hazard . So , for tulips , narcissus and pot narcissus , we were a little short this year . "
eminent requirement for thinned peak and outdoor plantsThe demand for cut flowers and outdoor plant has been extremely high this year . " The sale of flowered Easter product may have decreased due to shortages , but the sales of flower indoor plants dribble due to a decrease in demand . All in all , we have seen that the consumer is consumer are prefer to brighten up their homes and gardens with flowers and outdoor plants nowadays . "
Consumer purchasing patternEven though all shop stay loose during the pandemic , unlike many other European countries , Astrom may have seen a change in grease one’s palms behavior of the consumer . " gossip of elderly and gatherings are not advised , and work on from dwelling and societal distancing are recommended . Therefore , more people remain at home and started to do most of their shopping , admit flush and industrial plant purchases at the supermarket . Since the pandemic , our sale have increased and I think it is a combination these factors as well as our investments in the improvement of the looks and calibre of our product . I think we have produce trust and I require people will continue buying flowers and plants in the supermarket in the time to come . "
For more selective information : Dagab , the purchaseorganization of AxfoodHenrik Astrom+ 46 42 295408Email:[email protected]www.axfood.se
