Vitro Plus has been propagating fern for over 31 years , but the company has grown rapidly , specially in recent age . This led to the construction of a Modern big construction , where oeuvre is already getting done . At the moment , the finishing touches are also being made to a renovation of the pavement around the exist buildings and the construction of sufficient parking blank for employees .
" We startle with the generation of tropical living room ferns . Over the past ten geezerhood , we also start work with out-of-door ferns , in which we see Brobdingnagian potential . There is a maturate interest in outdoor plant life and our direction of production really appeals to our customers . Hence the newfangled building , " says Ellen Kraaijenbrink , Sales & Marketing at Vitro Plus .
A cold greenhouseThe tropic indoor ferns that Vitro Plus primarily propagates must also be crop under tropical conditions . This requires a mess more gas pedal than maturate outside fern that you could put in a colder plaza - an interesting characteristic look at the current push crisis . Ellen : " Indoor fern can also be placed a little colder , but if it gets too much , they stop rise . Very immature flora should be keep at between 22 and 24 degrees Celsius . The larger plant should not be colder than 16 degrees . We looked at which tropical ferns could be kept a number cold , but also which outdoor fern could possibly be grown in the greenhouse or a glasshouse without heating plant . "
Ellen remarks that some growers are interested in switching to outside fern since some of their customer are believe such a switch or have already made it .
The outdoor fern marketVitro Plus now has 70 types of outdoor ferns in its product range and is still exposit . " We sometimes send sampling to regular customer to usher in them to this other part of our assortment . If they are impressed by it , they will likely also convert their own customers , which is often the case . If it really is unlike from the other products they sell , the unexampled product fundamentally sell themselves . "
However , some of the customers are also rather buttoned-down when it derive to new products . " For example , we see customers who keep come back for the same five mixed bag . They do n’t want fern they are n’t familiar with . This is also due to the outlook of their client . For good example , the supermarket chains they cater always postulate for the same potpourri . "
Visiting trade fairs and showing the product range is therefore crucial for the marketing of Vitro Plus in America , which is something they will center on even more in the coming year .
" We desire to visit more fairs next class , especially those that are more in line with the mankind of outdoor cultivation , both here and overseas . It is , of course of study , a completely different story in terms of ferns . In Florida , for exercise , you’re able to also put your indoor ferns out of doors because of the warmer climate . It can take issue per continent , and we have to be able to respond to this . "
In January 2023 , Vitro Plus will be present at the Mants Show in Baltimore , Maryland , TPIE in Tampa , Florida , and IPM Essen in Germany .
Vitro Plus will again attend Cultivate in Columbus , Ohio , in July .
For more information : Vitro Plus B.V.Ellen Kraaijenbrink , Sales & MarketingDe Roterij 264328 BA , Burgh - HaamstedeTel . : +31 ( 0)111 46 80 88www.vitroplus.nlwww.vitroplus.nl
© FloralDaily.com/Maurits Jacob
