flower link up masses and offer consolation , plants green our livelihood environment and contribute to our mental and strong-arm well - being . Sustainability is an essential condition for the future tense of the sector . The floriculture sphere is therefore to the full committed to making the floriculture chain more sustainable , from breeder and grower to trade , retail , and retail merchant . The goal of Dutch greenhouse horticulture is to be climate - impersonal by 2040 , and growers and swap party have also made agreements on 100 % sustainability certification by 2027 . The many steps taken by the sphere are not yet always adequately mull in media written report . That is why sector organization are go to make them heard from a incorporate sphere vocalization .
The approach is as follows . First , through the Groene Kracht Vooruit ( Green Power Forward ) campaign and through the activities of Bloemenbureau Holland ( Flower Council of Holland ) . In addition , sector organizations have begin a joint communication approach to present a more unified voice to the sensitive direct at the future of floriculture . The position and behavior of all entrepreneur in the sector in the end find the reputation of the floriculture diligence .
Green Power ForwardGreen Power Forward is a three - class military campaign aimed at politicians and NGOs in which industry associations work together on the lobbying destination of glasshouse horticulture , plunk for by a communicating drive . Central to the safari is the account of Dutch greenhouse horticulture focus on flora health , water , and vigor showing how growers are growing more and more efficiently and sustainably . It is an initiative of Flower Council Holland , Greenports Netherlands , Royal FloraHolland , Fruit and Vegetable House , Plantum , Federation of Fruit Vegetable Organizations , and Accelerators Horticulture .
Flower Council of Holland : positive floor about flowers , plant , and the industry towards consumersFlower Council of Holland concentre on behalf of agriculturalist and trading companies on positively influence the image of bloom , plant , and the Dutch floriculture sphere among consumers . The governance has take the theme of well - being : physical and mental well - being of people , the satellite , and the Dutch economic system , and contributes to top - of - mind cognizance of flowers and plant among consumers through campaigns on , for example , giving - giving , green the dwell environment , and styling .
share facts and data togetherFrom now on , the floriculture sphere associations will work closely together in the field of communication : Anthos , BBH , Glastuinbouw Nederland , KAVB , Royal FloraHolland , LTO Vakgroep Bomen , Vaste Planten en Zomerbloemen , Tuinbranche Nederland , VBW and VGB , supported by some large trade organizations , are going to collect facts and data about the sector and share them with each other . In this way , we will work up dossiers per radical .
One unified vox in the mediaA modest center team - consisting of Bloemenbureau Holland , Glastuinbouw Nederland , and Royal FloraHolland - word joint positions on current musical theme in the sphere based on the collected data and fact . The core squad also prepare communications for press purpose . The aforementioned party make agreements with each other about the content , coordination , and response to media inquiry . With this joint communicating coming , the floriculture sector will speak with one voice and present itself unassailable and more united than ever .
entrepreneur themselves determine industry reputationReputation is determined 80 % by the behavior of people in organizations and 20 % by communicating , according to various studies . All links in the chain therefore largely determine the sector ’s image , from stock breeder and growers to trade , retail , and retailers ; we are judge on what we do . Therefore , to make the joint communication on sustainable horticulture a success , maximal effort is needed from all company in our chain when it comes to sustainability , specially when it comes to root such as crop security , resilient finish , clean open water , and Department of Energy transition .
For more information : Royal FloraHollandwww.royalfloraholland.com
