This twelvemonth at the IFTF , Alexandra Farms celebrated 10 years as a lofty participant , holding space on the floor among peer and introducing soon - to - be addition to their roster of varieties . This year , two new Wabara sort , arriving in 2025 , were announce at the show , those being the Issei and the Hana Spr .
Feedback for the newfangled varieties was positive . Customers and couturier alike are thrilled with the arenaceous tint and texture of Hana Spr , Alexandra Farms Sales Manager Maria Paula said .
Of course , preparing to attend the annual show and designing a faint - suitable kiosk takes time and patience . Almost a twelvemonth of time and patience . While IFTF provide exact requirement details far in advance to all attendees , the Alexandra Farms team works intimately to organize the theme and focus for the total year . This formulation also include join forces with a construction company to plan the booth .
Most important during the upshot cookery mental process is the selection of a designer to showcase the beauty of the mixture through an original creation . " We cooperate with a designer who has a deep agreement of our varieties and creates something truly dramatic for our visitor to enjoy , " Maria Paula said .
The Issei
The Hana Spr .
A symbolic design to draw a crowdAlina Neacsa has design facility for the Alexandra Farms booth at IFTF for the past two years , and her human relationship with the squad has spanned beyond that prison term after encounter at an IFTF event . " Not only does she respect our brand guidelines , but she is also a dedicated professional with an unbelievable team behind her , " Maria Paula sound out .
" I feel a special connection with [ the Alexandra Farms ] squad , which take into account me the privilege of working with some of the world ’s most exquisite garden roses , grown with such care and inscription , " Alina said .
After chew the fat Alexandra Farms in Colombia in 2023 , Alina was demand to design the fellowship ’s IFTF booth for the first time . This class , she continued her breathtaking aesthetic and imagine a colorful butterfly , symbolise aliveness , beauty , and inspiration .
" butterfly have captivated humanity for millennia with their fragile beauty and wakeless signification , " Alina said . " They represent hope , love , and the eternal nature of the person . Their graceful flight serve as a reminder of life ’s fugitive moments and the importance of embracing joy and freedom . "
She say the butterfly design was also choose to reflect the Alexandra Farms team . " Their fondness , joy , and vibrant energy are lineament that vibrate deep with the symbolism of the butterfly , making it an idealistic histrionics of their spirit , " she said .
To produce the design , Alina used nigh every single Alexandra Farms variety . While the focus last year was primarily on fragrance , she centre this year on a symmetrical palette to draw attention to the kiosk in a means that was both " striking and balanced . "
For more information : Alexandra Farmswww.alexandrafarms.com
