The results from a young research field , " Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry , " are now released for flowered line of work to utilize as they research sustainable practices . The field of study was facilitated by Floral Marketing Fund ( FMF ) , in partnership with researchers at Mississippi State University ( MSU ) and Texas State University ( TSU ) .
The FMF written report is in cooperation with the American Floral Endowment ( AFE ) and co - shop at by floral industry companies , BloomNet , an external floral and endowment industry service provider , and Syndicate Sales , a flowered hardgoods provider . This new study explores the scope of sustainable praxis presently being incorporated into retail flowered business organization , gains an understanding of perceived barrier , and finds chance for improved resources and education to replete any existing gaps . Over 450 floral industry professionals were survey . Of these respondent , the majority were from traditional stand - alone retail flowered shops ( 63.4 % ) and current owners ( 65.8 % ) .
The sustainable practices explored in the study admit buying fair - trade local and organically maturate flowers ; recycling flower waste and composition board ; using vitality - efficient light bulbs , floral ice chest , and/or galvanic vehicle ; and reducing the use of plastic sleeve and flowered foam . 71.3 % of responder take note that they follow out at least one of these sustainable pattern in their business organisation . fundamental findings include insights into the most used sustainable excogitation practices currently being utilized in the floral industry by retail floral shops and the independent perceive challenges regarding the use of sustainable practice . The study also explores interestingness in possible retail certification in sustainability . While the absolute majority of respondents are already implement sustainable praxis , only 22.1 % are actually advertise this to their consumer . This demonstrate an expanse for growth to educate and engage the consumer . Within the results , floral businesses can explore the most commonly asked interrogation from consumer regarding sustainability .
The results also explore opportunity for floral industriousness professional person to adjust their clientele model to enhance sustainability and profitability . The last news report gives a look into what other retail floral businesses are presently doing , barriers , and area for improvement . Read the full last report here . This new report builds on the past FMF project , " U.S. Consumer Perceptions & Willingness to make up for Sustainable Environmental Practices in the Floral Industry , " which sharpen on consumer insights regarding sustainability in the flowered industriousness . Together the two studies and their reports partake in both consumer perception and the perspectives of floral industry professional on sustainability .
For more info : Floral Marketing Fund[email protected]www.floralmarketingfund.org
