In a year defined by a shifting political landscape , destructive hurricane , pivotal sustainability research , and market challenges , the Society of American Florists ( SAF ) aimed to stand as a beacon of counsel and connexion for the flowered manufacture . SAF ’s efforts in government activity advocacy , pedagogy , expert insights , and further industry relationships ensured member had the peter to navigate these dynamic times . “SAF has been there every step of the mode , help extremity navigate a forever changing patronage environment , " said SAF President Oscar Fernandez . " From advocacy efforts in Washington to new educational resources , we ’ve been here to support the manufacture at every whole step . "
Advocating for the IndustrySAF championed the floral manufacture ’s priorities on Capitol Hill . Through its political natural process store , SAFPAC , the governance raised $ 30,601 to advance advocacy initiatives . With the guidance of SAF Senior Lobbyist , Joe Bischoff , Ph.D. , SAF transmit over 200 targeted meetings with lawmakers and regulators . These efforts ensured that the flowered industry ’s voice resonated with conclusion - manufacturing business in Washington . highlight include sustain the renewal of vital trade programs , pushing for the increase funding of floriculture research and providing industry feedback on EPA regulations .
Fostering connectionsSAF reward its role as a hub for quislingism , support , and professional growth within the floral manufacture . 915 attendees participated in SAF ’s four premier cross - segment case , 1,185 next - generation professional connected via practical glad time of day and on-line groups , and SAF stave answered over 1,100 real - sentence member inquiries via the LiveChat feature on safnow.org .
Providing instruction and resourcesSAF equipped its members with essential tools and knowledge to navigate challenge , seize chance , and stay onward of manufacture vogue . Over 1,000 flowered master take part in 16 virtual discussions on central topics .
Amplifying awarenessSAF strengthened the floral manufacture ’s visibility and fostered positively charged opinion through impactful initiatives like Petal It Forward , which saw participation from 706 business across 49 states and five countries . The organization also responded to 22 requests to respond to negatively charged floral references in consumer advert and in the medium , and 15 media outlets attempt SAF ’s expertness and perspective for their insurance coverage of the industry .
For more info : SAFsafnow.org
