" The flower market in Eastern Europe is growing and they are expect for the concept that we have , " says Ed de Groot , possessor of online sourcing platform 247flowers.online . He expects that Kazakhstan ’s increase flower consumption will provide growth opportunity for his platform . Since its founding in 2021 , he has take part in various fairs , include the Flora Expo Astana fair that will take place from April 10 to 12 in Astana , Kazakhstan . " The flowers are on their way to Kazakhstan as we speak , " says Ed .
Ed de Groot at theFlora Expo Astanain Kazachstan in 2023
No traders or stocksWhat is the concept of 247flowers.online ? " We ply directly to importing wholesalers . As a result , our prices do not let in commission or overhead costs . We deport from Naaldwijk , Aalsmeer and Rijsburg , the Netherlands . Everything that arrives in one of these hubs will pull up stakes the same Clarence Shepard Day Jr. , we have no stock . The logistics and the processing of the flowers are outsource to experient organization . Moreover , our platform allows wholesalers to choose how their flowers and plant are pack . Our delivery are direct , lucid , and tight , which ensures lower costs and a freshman product , " Ed explains . He also says that his fellowship is growing and is looking for new markets : " We started in 2021 , currently we have more than 2,000 growers and more than 40,000 intersection . Last year ’s employee turnover has doubled and I look that this class ’s dollar volume will triple compare to that of 2023 . We have the ambition to grow further . We are especially concerned in growth opportunities in Eastern Europe and Central Asia because these markets are growing while also being easily accessible for road freight and air freight . "
Holland Pavilion in 2023
The Flora Expo Astana Fair in Kazakhstan : According to Ed , Kazakhstan ’s flower market offer many opportunity : " This market has a batch of potential thanks to the country ’s economic growth . Kazakhstan is about 5 times larger than the Netherlands and has a universe of 19.6 million . Most flowers are consumed in the res publica ’s 4 chief cities . In Kazakhstan , like many other easterly European state , flower are in high demand on public holidays such as International Women ’s Day , name day , and the first and last school days of the class . "
For this reason , he is participating in the Flora Expo Astana fair in Kazakhstan for the second time , he explicate why : " The Flora Expo Astana fairish in Kazakhstan is the gateway to Eastern Europe . This funfair is quite large and is getting large . This is partly due to the rise of little wholesalers , but we also see an increase in the number of visitant that come from other country . For instance , last yr there were quite a few people from Ukraine , Uzbekistan , and Russia .
Like many other countries , Kazakhstan is progressively engaged in bloom cultivation , peculiarly the polish of bellied plants and peony . heyday that ca n’t be grow in Kazakhstan will be imported from the Netherlands . I am glad that we can enter in this middling as part of the Holland marquee because we offer flowers that are not yet grown in Kazakhstan . This fair does not only attract companies from Kazakhstan but also party from other countries . This year , around 130 exhibitor are expected from 10 different countries . " By participate in this and other fair ( such as IPM Essen and IFTF ) , Ed hopes to yield more attending for 247flowers.online . " I would love to see that 247flowers . online become a household name just like my former export company was . "
Flora Expo Astana 2023 in Astana , Kazachstan
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