Katie Tamony , the main marketing police officer for Monrovia Nursery Company , will birth the keynote address at the 2023 Farwest Show , the biggest greenish diligence trade show in the West . The show takes office this year from August 23–25 , 2023 , at the Oregon Convention Center in Portland , Oregon .
Tamony ’s keynote address , “ How to See otherwise , ” will take place from 11 ante meridiem – noon on Wednesday , August 23 , in Room C123 at the Oregon Convention Center . All Farwest attendees are receive to take care !
“ We ’re thrilled to have Katie at Farwest , ” said Allan Niemi , film director of upshot at the Oregon Association of Nurseries . “ Her insights on market trends have positively impacted the outgrowth of all sectors of our industry . Everyone will want to learn what she has to say about the future of the retail green manufacture . ”
Tamony is the former editor - in - foreman of Sunset Magazine and Sunset Books , the PM authority on lifestyle and gardening in the West . She has more than 25 years of expertness in the lifestyle , leisure , and horticulture industry . She has led Monrovia ’s merchandising team since 2020 and did so antecedently from 2014–2017 as well .
Throughout her life history , she has been tracking trend to help company prepare for the futurity . She has an intuitive signified of what motor consumer modus vivendi interests and their relationships with blade . She has helped several company and non - profit organizations attract new audiences and drive loyalty .
“ Katie ’s tonic will be deeply informed and insightful , ” Niemi say . “ It ’s going to be a can’t - young lady presentation for people invest in the future of the green industry . ”
Tamony started her publishing career as a copy editor , rise quickly to editorial director and then editor - in - gaffer of Time Warner / Sunset Publishing . She has also withstand marketing and communication office at Alluma ( now One Degree ) , a national non - profit social endeavour that combines technology and policy to make better access to health and social service , and at the San Francisco Museum of Modern Art .
The sidereal day before the show , on Tuesday , August 22 , there will be two all - twenty-four hour period tours of local nursery and retail garden centers , start at 8 a.m. These usually sell out , so it ’s best to earmark your spot on the bus betimes .
The swap show floor will be unresolved August 23–25 , noon–5 post meridiem on Wednesday , 10 a.m.–5 p.m. on Thursday , and 10 a.m.–2 p.m. on Friday , and educational seminars will take position all three of those sidereal day . Money - saving early bird registration is available until July 31 , give bank discount pricing on base passing , nursery tours , and educational seminar surpass .
For five decades , attendees and exhibitors have been make out from across the United States and around the world to see Farwest and its host state of Oregon . The state ’s nursery and greenhouse growers sold $ 1.37 billion in nursery textile in 2022 , punctuate 10 sequential eld of sales outgrowth , accord to the Oregon Department of Agriculture .
The show floor will be wad with more than 300 exhibiting companies , including sweeping growers , re - jobber , garden center , landscape designers and service providers , ally armed service providers and suppliers , and more . An estimated 4,000 + attendees and guest will browse the latest plants , products , and services usable to horticultural job .
The New Varieties Showcase and the New Products Showcase will preview the best new genetic discoveries and gruelling goods coming to the mart in 2023 and 2024 .
Experts from all section of the diligence will deliver more than 45 educational seminars throughout the consequence , include free mini - sessions that take position at the Solution Center right on the trade show level . Attendees can garner continuing education credit , including 10 hour of pesticide recertification credit .
Farwest ’s signature networking opportunity will take place during the day and evening , include the Emergent good afternoon networking event for future leaders in horticulture on solar day one , the fiftieth Anniversary Celebration and Happy Hour event conclude the first day of the show , the annual Women in a Horticulture networking consequence on the second afternoon of the show , and the lively Farwest Pub Crawl at the end of day two .
The Farwest hotel elbow room blocks are open and carry reservation . detail can be found online athttps://FarwestShow.com/Hotel-Trave .. client should be advised that the Farwest Show has not partnered with any travel agent for the 2023 show . They should not give credit card entropy to anyone claiming to be a Farwest change of location factor , as no one has been betroth to make extroverted birdcall for lodge reservations on behalf of the show .
Oregon Association of Nurseries ( OAN)www.oan.org
