Today it is perhaps one of the large exporter of prime and plant that does clientele on a worldwide plate : FleuraMetz . With several locations at the various FloraHolland auction sites , FleuraMetz is a major company that has grown steadily over the years . Their assortment is more than complete , and the service is of an exceptionally high floor — enough reasons to take a flavour behind the scenes at FleuraMetz .
Dutch sombreness with a sight of growthIt all started with " Fleura , " a North - Holland company that was participating in the German securities industry with many of its own localization . After some time , a merger take after with Metz , a stiff instrumentalist in the French and English market . At the sentence , Metz ’s posture lay in supplying flower shops , and with the combining of the two , the even stronger FleuraMetz was born . Over the long time , Metz was followed by several more parties with whom cooperation was sought . Think of HIP , Kurt Schrama and Verdel . And with the recently declare merger with Hilverda de Boer , the end of the growth is far from in sight .
The full - service pardner of every floristWhen you enroll the positioning on the Betula on the FloraHolland Aalsmeer auction website , you immediately realize that almost everything is useable at FleuraMetz . Thousands of buckets of efflorescence are distributed here daily among the iconic red and white trucks . But also , garden plants , business firm plants , and accessories are usable at FleuraMetz . FleuraMetz , therefore , offers a complete compartmentalisation and many people are attached to being the full - service partner of every florist .
A strong duoTwo of these people are Arie Schoneveld and Kees Kersbergen , both responsible for purchasing chrysanthemum . Both Arie and Kees have been sour in the flower sector all their life . Arie startle as a young male child with the de Koning buddy and finish up at FleuraMetz through various party and post as a vendee . Kees started 26 year ago as a buyer for Kurt Schrama , one of the parties that eventually keep under the FleuraMetz umbrella . The two now take form a strong team of buyers for FleuraMetz , where the joint years of experience and a share imagination seem to mould a large part of the winner pattern .
" You have to see , feel , and go through the product"Quality roleplay an important purpose for both Kees and Arie . One of the fashion in which this quality is guaranteed by the man is by their daily round through the cold computer memory , even before the auction jump . Early in the morning , the trollies are checked , box are open up , and the Ralph Bunche of chrysanthemums are seen with their own eyes . Despite the years of experience that the hands have , ego - review of the chrysanthemums rest an sheer must if you ask Arie and Kees . " It stay a fresh product , so you have to see , feel and experience it . Every day again . "
The chrysanthemum as a main articleOne of the cause why Kees once took the step to sour as a purchaser of chrysanthemums was the fact that the chrysanthemum was a main item from the entire assortment at the metre . And it still is today ! For example , FleuraMetz traded more than 44 million chrysanthemum stems last year , all of which managed to witness their way to a worldwide customer base . From East to West , from North to South . From Santini to spray and from Madiba to disbud : a chrysanthemum is an of import group within the entire classification of FleuraMetz .
An absolute champOne of the chrysanthemums purchased in large number by the human beings is Topspin , a variety from Dekker that is usable as both a spray and a disbud chrysanthemum . According to Kees and Arie , Topspin is really a variety of this earned run average : the variety is of excellent quality , and thanks to the well-defined clean color and buddy-buddy bloom petal , it is also of a high ornamental note value . The FleuraMetz customer also apprise the variety more and more , given the increase demand . For example , the number of stems deal has double over in less than one year , and Kees and Arie foresee continued development in the demand for Topspin . Topspin is , therefore , an infrangible champ .
For more information : Dekker ChrysantenJulianaweg 6a1711 RP HensbroekT : +31 ( 0 ) 226 45 60 60F : +31 ( 0 ) 226 45 60 75E:[email protected]www.dekkerchrysanten.com
